All sports have one thing in common that unites the average joe and the stat geek: the electronic scoreboard. Stat geeks pride themselves on their devotion to keeping player and team statistics as precise and accurate as possible, while the average joe doesn’t necessarily care about the minor details, yet can appreciate the dedication those few pencil jockey’s possess. And both groups love sports scoreboards and its ability to lay out statistics, because it is in itself the visual depiction of what these sports fans love: competition.
The most popular high school sports on the women’s side, and arguably the only one that draws large crowds that actually want to view the sport, is volleyball. Even at the college level, it is easy to root for volleyball as the most popular court sport on the women’s side of the fence. The gyms are usually air conditioned and have plenty of seating, with concessions not far away. It is the ideal place for a fan to go sit and enjoy a sport without suffering under the blistering heat, howling winds, soaking rain storms or any of the other hurdles mother nature can throw. With that in mind, it is essential to the teams, schools or clubs to take advantage of their captive audience. The easiest tools to utilize are the handy volleyball scoreboards resting on various sides of the arena.
As with all sports scoreboards, it is important to do your research and understand what it is that is being purchased. There are certain accessories than electronic scoreboards can take advantage of and appeal to sponsors and advertisers are a better way to spend money rather than placing stickers, signs or banners on volleyball scoreboards or various walls.
Volleyball scoreboards usually come in a base model that can have certain additions added to them, such as statistical displays that highlight individual achievements by players on both teams as well as the simple information on the main electronic scoreboard itself, highlighting the time, games won, and score. Companies will also customize the boards for the school or team to match colors and mascots, making each purchase unique.
Another addon to consider is the Message center. On larger screens that utilize LED or digital interfaces, a message center can run advertisements at various times before, after or during an event, for sponsors, the team or those paying for time. This has the benefit of being more eye catching and attention worthy, because after a while, banners and signs fade into the background and are simply part of the building. They may still get the job done with achieving exposure and some may recognize and remember what they have seen, but the more visual and audio stimulus you implant into an advertising medium, the great the chance you have at gaining successful exposure that has meaning and importance. With a captive audience, volleyball scoreboards have a greater chance of carrying advertising weight with a message center attachment compared to a football or baseball venue, where the signs are often far off and audio is impossible with large crowds.
These simple tools will make the most of any electronic scoreboard purchase. They provide the most effective medium for communicating advertising while also serving every purpose that is important to the game at hand. If done right, sports scoreboards can achieve goals on the sport side as well as the business side, making it one of the most effective investments in sports today.