The investment into a high tech electronic scoreboard opens up many opportunities for your school. Today’s scoreboards offer an incredible array of displays, including easily changed logos, static and alternating screen shots and streaming video. Connecting to the internet can push your sponsorship to websites and social media pages, so anything that you place on your electronic scoreboard can go viral.

Historically, the typical sponsorship of an electronic keyboard has been via local businesses. Teams of volunteers hit the streets and convince a local business to invest their advertising dollars for a logo or catch line phrase. Since every company has a set budget, you might want to think about varying ‘levels’ of sponsorship. Logo placement with slogan, logo and slogan on school programs and flyers, video, video with feed to website and social media pages. Each level would be associated with an incremental pricing increase. You will want to be prepared with the potential number of anticipated ‘hits’ on the website that the sponsor may receive. You can sign your website up with the google analytics to gauge what readership the site has before, during and after a game.
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