Throughout the history of the relationship between sports and society there can be found a multitude of emotions and stories that have made sports such an important part of the world. When reflected upon closely everything that causes us to love sports so much boils down to one thing, the experience. Whether it was that first baseball game where u had a hot box of peanuts mixed with the smell of hot dogs and cigar in the air or that amazing 3-point game winning shot that took your home team to the championship, all you ever think about afterwards was the experience that you had and the feelings you felt during that special sports moment. If there is anything that attributes most to the experience other than the game itself it’s the concessions. As soon as you arrive at the stadium the smell of a hot fryer and food hits you. Even in our old time songs we sing “buy me some peanuts and cracker-jacks”. Concessions are a major part of the sporting experience. That is why equally advertising has had a large impact and now holds a important place in the world of sporting events. Beer and soda companies all compete for the business of sports fans as they pile into the stadiums. The increase in technology in sports entertainment has led to a more impacting experience. That is why vendors everywhere are taking advantage of the LED advertisement billboard.
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