Sports footwear is big business, and pretty much dominated by the two behemoths, Adidas and Nike. The two giants are in the midst of a battle to have their names and logos on everything that relates to the World Cup. The winner will appear on uniforms/kits, all the way to electronic scoreboard ads. The quest to be the top brand is an ongoing marketing war between the historic name of Adidas and the newcomer, Nike.
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