The goal of advertising is to find a way to reach a target audience, or demographic, and communicate in such a way that they would be inclined to follow up on a business, product or service. Every medium of communication has been used for this purpose, from radio and TV commercials to online popup advertisements and website banners, and new digital billboards have begun to replace many of the older plain signs through metro areas in the United States. More companies are finding that electronic advertising mediums the most cost effective form of advertising, with the most expensive forms being the more permanent positions, such as sports scoreboards, and even then the cost is far less than one would expect to pay in other advertisement, such as a paper one page ad in a newspaper.
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