So you have purchased your new electronic scoreboard. The teams are ecstatic, the school is proud and the fans are looking forward to seeing your new board. If you are going to take full advantage of the benefits and potential added revenue of the scoreboard, you must now dig your head into the concept of marketing.

Marketing is a unique talent. It’s a combination of knowledge, experience and knowing what works. Your electronic scoreboard can be an incredible resource, but you have to use it wisely. If you don’t have the budget to hire a marketing company, then you will be faced with starting the project yourself.

There is a wealth of information on the internet, but you probably don’t have the time to plow through all of the articles and newsfeeds to get yourself up-to-speed on this topic. You may, however, be able to locate a few companies that specialize in marketing for your particular venue and, for a simple fee, get the highlighted tips on the protocols. This will mean you still have to do the footwork, but you will be on the right path.
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