In the world of information overload, we are all simply turned off by the constant push of advertising in our face. I know I turn the volume down on a television commercial because it’s designed to assume you are leaving the room. The quality of advertising is also something to be desired. But in the world of stadium advertising, it is the complete opposite! Billboard advertising in the sports world has become such an art that it is part of the game experience that fans actually look forward to.
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