There doesn’t seem to be the controversy these days over stadium advertising. For most of us, it is not only to be expected but is now part of the game or show experience. Over the last year, there has been a study in the United Kingdom comparing the attendance levels of the games. The results has been surprising and of great advantage for fans, teams and sponsors.

The SPL Audience Report is an in-depth report that is part of the IFM Sports Marketing Surveys. This report was designed to offer backup proof with return on investment data. Examination involved the third quarter of the 2010 through 2011 season, and a variety of marketing areas were examined to show what types and at what levels stadium advertising increases attendance.
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