The key to successful advertising is knowing your target audience and timing, timing, timing. Sports scoreboard and billboard marketing can be one of the best (or worst) investments, depending upon your message and timing.

Sports marketing is a completely unique concept in that the advertiser has a trapped audience for the duration of the game. Typically that can be from two to four hours, which is unlike any other form of advertising. While our society does not readily accept commercials on television, we are far more receptive to advertising from sponsors at sporting events. This can quickly turn sour if the advertising is mismatched or timed badly.
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Advertising and sponsorship helps to pay for the cost of the stadium, the teams and to keep the price of the tickets for each fan to a lower rate. Without advertising, there literally would not be any games or at least anything that the average person could attend.

Marketing and advertising is a critical part of the overall sports stadium and team support. Advertisers and sponsors know that they have a trapped audience to pitch their name and brand and that most of the fans are not only in a spending-mood, but appreciate the sponsors that take care of their favorite teams. The cost of building and maintaining a stadium is never covered in the price of the average ticket, but through the income that they receive from advertisers. It is a symbiotic relationship that assists in keeping a balance.
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