• The sports scoreboard is a main point of focus for fans at every sporting event.
• It allows them to keep up with developments in the game and lets them know what the current score is, and how much time is left in the match.
• The fact that all of the fans in the stadium will be constantly watching this scoreboard makes it the perfect location for advertisements as well.
• Since their eyes will be looking at the scoreboard throughout the game, it is easy to tempt them with products from various advertisers.

This practice of schools using scoreboards for advertising is not new, and in fact is how many of the sports scoreboards were partially paid for in years past. A school would solicit contributions from local businesses as sponsors and in return the school would display a sign showing the sponsors business. The school would use the scoreboards for advertising these local businesses and usually the larger the contribution from the sponsor, the larger the sign.

With the introduction of new LED displays to modern scoreboards, the ability to advertise with live motion and sound opens up a completely new avenue for sponsors to show off their products. Schools can use these new led scoreboards for advertising a sponsors products even more effectively by running a complete commercial on the scoreboard during the game. Fans that are constantly checking the scoreboard for updates can’t help but see the ads and will certainly be influenced by them. Sponsors love this type of exposure because it is very targeted to a specific audience and they can tailor their ads to better reach these sports fans.

Using these scoreboards for advertising means an additional revenue stream for schools who are always short on budget. Now in addition to being able to run local sponsors ads, they can also increase their revenue stream by running these national sponsors ads as well. Many schools are upgrading their scoreboards for just this reason and expect to enjoy the income generated by using their scoreboards for advertising sponsors products for years to come.

The nice thing about these LED screens is that they are very versatile and allow a school to display a wide variety of information besides advertisements. These LED screens can be used to display player profiles, replays from the field as well as fan generated content from local broadcast cameras at the stadium. By keeping the content interesting on the displays, the school actually conditions the fans to pay attention to it and increases the exposure of sponsor’s ads even more. Schools can also use these scoreboards for advertising other school events or to promote upcoming games. This helps the school increase attendance at these events and opens up other cross-promotion opportunities for advertisements as well.

Depending on the size of the LED screen used, the cost can be substantial. In most cases this initial cost can be offset by securing a few sponsors and then the school can enjoy the additional revenue generated by using these scoreboards for advertising year after year.