With the addition of new LED displays to arena scoreboards, many stadiums are now able to display live motion replays of game highlights and advertisements as well for fans to enjoy. This content is generated in real time and sent right to the display during the game. It allows the fans to stay in touch with the team and their favorite players in ways that were never possible in years past. These displays can provide detailed information about your teams players and also keeps the fans updated on other games in progess. They can also be used to display content from the game so that every fan in the stadium has a great seat.

Recently, many stadiums are using these digital arena scoreboards to carry advertisements during a game as well. Because the quality of these LED screens is so good, the video displayed can rival a fans widescreen TV at home. Advertisers like using these sports arena scoreboards to advertise because they get their ads shown to a very targeted audience. By knowing the profile of the viewer, the sponsor can craft an ad that appeals to sports fans, and has a higher percentage of sales as a result. These ads can also be changed very quickly to reflect new products from a sponsor, or target a specific product that a sponsor is pushing that week. This gives both the stadium and the sponsor a lot of flexibility with the content they choose to display and how they display it.

Initially these LED displays were moderate in size, but have grown to gigantic proportions in recent years. Some of the newest ones being installed are literally video walls that can display their content with almost building-sized proportions. Having a larger display also gives the stadium more flexibility to mix their content and even show several feeds simultaneously. For example, they could use a portion of the display for showing the game in progress and run a sponsors ad below it for fans to see. When a time-out was called in the game, the display could switch to a full-screen version of an ad and then revert back to displaying the game when the action resumed. This kind of flexibility allows schools to use these arena scoreboards for advertising in ways not possible only a few years ago. This kind of visual display also draws fans into the game more deeply and increases their enjoyment of the sport.

Advertising on these video walls can be a great source of income for a school and many schools are racing to upgrade their arena scoreboards to take advantage of the sponsor’s offers for ad space. Many times a school will solicit donations from a small set of sponsors to help offset the cost of upgrading their scoreboard and then display a set of ads for these sponsors in return. How many ads and how often they are displayed is normally a reflection on the amount of support from the sponsor. Once the upgrade has been completed, the new arena scoreboards will provide a nice stream of advertising revenue for years to come for the school.