The goal of advertising is to find a way to reach a target audience, or demographic, and communicate in such a way that they would be inclined to follow up on a business, product or service. Every medium of communication has been used for this purpose, from radio and TV commercials to online popup advertisements and website banners, and new digital billboards have begun to replace many of the older plain signs through metro areas in the United States. More companies are finding that electronic advertising mediums the most cost effective form of advertising, with the most expensive forms being the more permanent positions, such as sports scoreboards, and even then the cost is far less than one would expect to pay in other advertisement, such as a paper one page ad in a newspaper.
Electronic display boards at sporting events have also become very popular, most using the same LED technology that powers digital billboards near roadways. These electronic advertising signs offer more than a billboard by being able to utilize audio streams to more effectively communicate to a captive audience in a stadium or arena. New stadium scoreboards are also built on the premise of impressing whatever group sets eyes on the digital giants, with Major League Baseball and the National Football League leading the way in fan attendance and grand stadium design. These leagues and the franchises within know how important it is to leave an impression on fans through every aspect of the game day experience. The goal is to provide a surreal escape for all those in attendance, with entertainment and fun high on the to do list and leave great memories that last a long time. With that goal in mind, sponsors and advertisers can also jump on the bandwagon and leave an impression on fans, which can easily amount to numbers at 40,000 or more, with effective, eye-catching advertisments aided by eletronic advertising signs.
A benefit to the electronic display boards is flexibility for creativity in ad design. There is so much more than can be communicated through a video than still frames, and with the addition of an audio track to explain the advertisement or simply a soundtrack to accompany the video, it creates a perfect environment for idea transmission. This is similar to the difference in television and radio advertising, where radio may leave the listener wondering what exactly the product may look like, or what the results appear to be. Television cures this by involving pictures and video into the presentation and the audio serves as a complimentary piece. As technology improves, as it has with the electronic advertising signs available in scoreboards, the options for effective advertising increase and often surpass the standards set before in what expectations were understood for how much exposure an advertisement could receive.
People like flashy signs and lights and so should advertisers. Electronic display boards appeal to the masses by gaining sudden attention and interest of the viewer and offer much more flexibility for a business seeking to get the word out.