• Sport team mascots have been a big part of sporting events since the first set of bleachers were installed decades ago for fans to enjoy a game
• Some schools take these sport team mascots to extremes and have very elaborate stories of their history and how they relate to the school
• Even though some schools have live mascots like goats or dogs, most modern sport team mascots are cartoon characters that fire up their fans in a larger than life costume

Extending this inspiration for the fans, to the schools scoreboard is a natural evolution. Branding a scoreboard with these sport team mascots has become very popular in recent years as scoreboards have gotten larger and more elaborate. These larger scoreboards allow for plenty of free space to position a mascot graphic and still provide space for other branding like the schools name and motto.
With the most basic scoreboards, these sport team mascots are normally added to the scoreboard as a graphic that is either applied to the front of the scoreboard, or painted directly onto the scoreboard itself. If it is a smaller scoreboard, these sport team mascots can be added to the scoreboard mounting as a separate panel, along with sponsor panels if needed. Most scoreboard companies have a collection of all types of typical mascots and can easily apply one that matches your school to a scoreboard you are ordering. They also have the ability to create a custom graphic if your mascot is totally unique or you require a more detailed graphic.

With the more sophisticated scoreboards, the addition of the mascot can be even more dramatic. Some of the larger scoreboards have giant LED video panels installed that can display full motion video. These panels can also run computer-generated animations, and many schools use these to broadcast their sport team mascots. These schools actually produce fairly elaborate video sequences that have their sport team mascots talking to the fans and firing them up in support of their team. Some of these clips have the mascot leading the fans through a cheer and others are designed for showing when a school is playing a specific rival team or during special games to keep the fans engaged. Having a team’s mascot on the large display can get the fans excited and helps to broaden their support of the team.

Another way that sport team mascots are broadcast over these larger LED displays is through live action video taken during the game. Many mascots will playfully interact with both the fans and officials during the game and this footage can be edited and broadcast right to the scoreboard in a matter of minutes. This lets everyone in the stadium enjoy the hijinx. These live video feeds can also include other live action from the game being played as well and have these “mascot moments” inserted in the video during timeouts or other breaks in the game. Whichever scoreboard your school decides to use, it’s easier today than ever before to extend your schools theme and its mascot to your scoreboard.