Sports scoreboards are available in a myriad of venues nowadays. For the team manager that is on a limited budget, they may be tempted to choose the less expensive scoreboards. The most notable are the scoreboards that offer video display advertising. Is it a waste of money or a wise investment? There are a lot of the cheap ones out there, but, the adage of you-get-what-you-pay-for is incredibly true. And the truth is that good quality scoreboards can be viewed as an investment, and here is why.
For the fans, we look to the scoreboards advertising as a part of the game experience. Today’s high tech attendee is accustomed to viewing excellent resolution on our computers, television and movie screens. We want nothing less when we attend a game. The scoreboards are our connection with the team. The more exhilarating, the more our eyes move to the screen. We want colors, lights and excitement. Without it, the scoreboards advertising might as well be the old fashioned peg board.
Team and stadium managers are now working with the highest quality manufacturers of scoreboards with the understanding that the scoreboard video display in a very important part of the game investment. Attractive, clean and sharp; the manufacturer consultants work with managers on the scoreboards as a primary consideration when building a new stadium.
The psychology of the video display advertising on the fans is incredible. Sponsors line up to have their logos, message and products displayed. They know that fans are loyal and will be loyal to the sponsors of their favorite teams. Streaming video, ad-hoc messages, wired and wireless, the era of scoreboard video display is now a main focus as a method to increase margins for both team and sponsor alike. Gen X, Gen Y viewers are accustomed to high tech visuals, however, the New Milleniums are a generation that have never known anything else.
The higher quality scoreboards will be those that look brand new, 5 years after they were installed. They have low maintenance and repair and the messaging software has been developed to a user friendly level so anyone can operate the system. An offset of expense compared to the old light bulbs is the cost effective savings and long life of the LED lights. They add a plus to the ecological footprint of the team and stadium.
As a fan, my eyes are constantly drawn to see what is on the video display. Everything is fresh and new, funny, informative and intriguing. Dazzling colors of the video display advertising turn the scoreboard video display into another facet of the game. I am linked to my team, the sponsors and the stadium with a direct connection that was never available in the past.
The scoreboard video display should never be considered a waste of money. A good quality manufacturer that has the years of experience and know-how will turn the investment into a revenue generating scenario. Team, fans, sponsors and stadium will look to the scoreboards advertising to increase team spirit and as an electronic connection to the experience.