Many metropolitan areas have been getting upgraded to the digital age in recent times, with taller buildings, new sports arenas, redevelopment of older buildings to make real estate more popular in certain areas, and as always, new ways to earn money and revenue have also sprouted up. Some of these methods aren’t new concepts by any stretch of the imagination, but simple improvements upon working designs that have long since become obsolete without any technology or device improvement to bring them out of the dark ages.
An example of such is with the increased use in large LED displays in billboards and electronic scoreboards for outdoor billboard advertising opportunities. Many of these boards are seen along highways and on the outskirts of major metro areas, offering the ability to promote several advertising services for products, stores, services offered and more. Outdoor billboard advertising has always been around, since the idea of ‘bigger is better’ surfaced and advertisers looked for whatever way they could find to attract attention. Large LED displays do a better job than just plain billboard panels at attracting the eyes advertisers want to look upon their crafted messages, and they do this by showing vivid colors that can be seen in any light, during any time of the day. They also can show video which is an even greater visual attractant. Anyone who has seen pictures after a football game can testify that the pictures simply couldn’t do the game justice.
Outdoor billboard advertising opportunities also allow for the closest thing to a captive audience anyone can find outside of a sports arena or stadium, with consumers trapped in traffic or on their daily commute. Eyes wander while driving, and many of these billboard advertisements are to blame, but it is also to speak of the effectiveness billboards have at drawing attention. An advertisement is useless without being in a position to effectively put an idea in someone’s head and attract popularity to a product or service.
Another place that can serve as a forum for outdoor billboard advertising is with electronic scoreboards. Many new stadiums are equipping large LED display screens to electonic scoreboards, or simply omitting the physical scoreboard element and letting the LED display handle all the functions for the field. These boards show statistics and advertisement propoganda to an extremely captive audience. Advertisers have long seen sporting venues as an effective place to hang a banner or promote product connected to a fan’s favorite team or a specific sport, like Rawlings and Wilson have done with baseball and Adidas to soccer and basketball. Electronic scoreboards serve as a perfect place for advertisers to draw simple lines and popularity to products, like Under Armor built its foundation upon football apparel during its rise as a company.
Overall, outdoor billboard advertising is an effective means to communicating with consumers, with many of the target audience being in the perfect position to receive any message. The decision on whether or use new LED billboard displays or sports scoreboards remains a choice to the advertiser and finding what audience is more receptive to the product the advertisment intends to promote.