LED lights have entered the world of light technology and have pushed aside all other competitors with relative ease, offering the most energy efficient bulb technology, as well as the ability to surpass a normal halogen or fluorescent bulb in color spectrum displayed, and they are able to be used in massive screens and large LED display boards for businesses and sporting venues. Overall, LED lights have become the gold standard in all things lighting where any sort of complexity of use is involved.
One can look at the progression of LED lights in businesses and advertising to see some of the greatest effects. Times Square in New York City is one area of where concentration of LED video display screens are the greatest. Every angle of the famous New York tourist spot shows a towering digital LED display, broadcasting a variety of advertisements by several companies who have found paying the premium for this digital billboard advertising well worth the investment. Down several of the streets off of Times Square, there are large billboards, some of which also utilize large LED display screens, that cover giant sections of a building. These LED video display boards have replaced the old single panel billboards that one dominated the city building’s sides, offering greater flexibility in design way beyond that of a single panel board that only provides space for a single ad at a given gime interval (usually months.)
The LED video display has also become the source of much excitement or dismay for those in sports. Where giant walls like the Green Monster in Boston have been known as essentially a landmark of sports, many of the traditional landmarks like it have come and gone and been eclipsed by the new generation of eye candy. The New York Yankees installed a massive LED video display in their new Yankee Stadium, making it one of the largest digital LED display screens in professional sports, and it has done a great job of showing Yankee highlights through the very successful 2009 season.
Another monster LED video display sits in Dallas, Texas. Cowboys’ owner, general manager, coach, overall supervisor Jerry Jones, has put together the Great Wall of China, or the Egyptian Pyramids of sporting stadiums in the new Cowboy Stadium. Costing a whopping $1.4 billion, the stadium features a ton of incredible features, such as a retractable roof. The most awe inspiring feature isn’t the roof. Jerry Jones brought in a series of punters and kickers to test the height, and found that as long as a punter isn’t aiming solely for height, the distance this grandest of light shows rests above the ground is plenty. Two 100+ foot screens and 2 smaller ones on each side, hang above the stadium as a massive scoreboard and LED video display. This digital LED display is the largest array of screens in professional sports and just adds to the effect a fan gets when they step into this stadium born from the gold coffers of Texas football.
With these advancements and obvious popularity in large LED displays for business and sports, there is little to say in arguement against the effect it has had. People expect to see these when they enter new venues and the purpose they serve is just as important as the game itself for getting people into the experience of the game. The technology progression in these scoreboards has excelled and surpassed many expectations over the years, and these new LED video display screens do offer the most incredible views of the game to date.