If you think about stadium games two or three decades ago, they were different, even though the rules didn’t change much. In those days, the scoreboards and billboards were minimal, even at the stadiums. There was the usual sponsor logo and we really only looked at the scoreboards to see a score update. Today’s LED billboard stadium advertising has reached new heights. It is considered to be a fine art of psychology with a blend of marketing savvy. All stadium managers know that LED billboards are one of the best investments they can make. Sponsors line up to be able to add their brand to a well constructed, visually exciting portion of the stadium advertising.
The LED billboard has become a part of the excitement of the game. It lends to an expectation level from the moment you enter the stadium to the reminder to go to the concession stands. Beyond just the price of the tickets, stadium advertising is a necessity that fans look forward to. The next generation of high tech, instant gratification, glorious colors and visual appeal is in the billboard and scoreboard presentations.
Studies have already proven that sports advertising rates as one of the highest level of brand retention that exists. LED billboard advertising gets the message out for the sponsor, displays an incredible array of colors to match the team and reinforces product branding to the fans.
For those of us that attend games, led billboard advertising is an extension of the nostalgia of the past. Whether its hot dogs and beer or sandwich wraps and bottled water – we look to the billboard for our favorites in our hometown sponsors and our game food. It’s part of Americana. As we have entered into a new technology world we have also come to expect high resolution, spectacular visuals and immediate data.
The professional, high quality manufacturer of LED billboards knows and understands the needs of today’s stadiums and sponsors. Working with a consultant, the stadium manager can utilize the expertise in development of the best led advertising available. Costs are always a consideration, but the LED billboard is now considered an investment that is cost effective. Lower energy costs combined with the longer lifetime of LED lights offer a dollar savings and a smaller ecology footprint. Sponsors line up with anticipation of their name and products being recognized and supported, so this is not only a savings, but turns the investment into margin increases.
The electricity of enthusiasm that is part of the game is extended with the incredible visual stimulation that we have come to expect with LED billboard advertising. This new era of enticement is a mainstay of today’s games. Bringing the thrill to different levels for the fans.
Stadium advertising is no longer the single lone sign but has now become the fine art of media marketing. For those of us that are fans – we look to the manufacturers for the best that they can give to make the game a true experience.