You don’t have to go to Vegas to see everything in lights anymore. The truth is, the lowly electronic scoreboard has surpassed even the manufacturer’s anticipated results. We are delightfully bombarded with the latest technology in scoreboards at every turn, and the promise of the future looks like this trend will continue.

If you drive down the street of any mid-sized town or city, you are bound to see electronic scoreboards. Oh, you may not recognize them as such, but they are there. Electronic scoreboards have made a splash in the stadiums and arenas, but they have been taken into our daily lives as well. The local church has a streaming feed of congratulations to the home town high school team with their winning score of last night’s game. The stadium is lit, even in the dead of night, with the concert announcements and video of excitement to come. Sponsors of a larger sports game will have their ads beautifully lit at their location, announcing an anticipated contest for attendees.

The technology of the electronic scoreboard may be with you at every turn of your drive, but there is no place that is shows it’s true spectacular self – than at a game. Size is simply not a limitation anymore. Scoreboard manufacturers are producing some of the largest electronic scoreboards known to humankind. As fans, we hunger for quality, and to accommodate that need, manufacturers have partnered with some of the best audio companies in the world. Programmers are brought in as part of a team to work with sponsors and the lowly commercial has been transformed into an experience that the audience can participate in.

Thanks to the high tech electronic scoreboards, a game or concert is now an audio and visual extravaganza. And it doesn’t stop there. When there is a half time or break, the experience continues into the vendor area. Marketing opportunities have opened up a whole new way to expose the crowd to branding and made it fun. A scoreboard ‘feed’ can be seen as you walk to get your snacks and drink and replays of the best moments allow the fan to extend the experience.

After the concert or game is over, the electronic scoreboard is the venue that you see as you are leaving. It’s the video on the internet and the one that is shared over and over again on the social media page. Fans that couldn’t attend share in the moment with special smartphone apps as they download the hottest minutes and share with their friends.

The day after the event is still abuzz with excitement as everyone relives the game, concert or special event. Sponsors will even have a streaming feed of some of the highlights on their own electronic boards, reinforcing their support of the favorite hometown team.

The era of the electronic scoreboard is no longer limited to just a playing field or stadium, it’s now part of our entire world. And the fans, keep asking for more.