Electronic Scoreboards are seen in every new stadium that has been built. The Dallas Cowboys’ new $1.4 billion stadium looks to have the largest scoreboard ever created, with it being completely digital and capable of showing high quality video to virtually every guest in attendance. Sports scoreboards for a long time have been regarded as an advertising tool for many businesses, with signs and banners plastered all over the older models that were well before the time of affordable digital design. Then came LED message boards which opened up a broad spectrum of possibilities for companies that sought advertisement space or those who wanted to be more creative in their methods of putting thoughts of product into the minds of those within reach. Its a game of exposure, and exposure is the prime focus of all advertising.

Advertising on an electronic scoreboard can be something simple such as a sponsor flashing their logo on the sign to draw attention. When it comes to concessions at a football game, people either like Pepsi or Coca-cola. Knowing what is offered at the stadium can appeal to those who may not have known and result in the quickest turnaround from advertising exposure to the resulting consumer purchase.

Local businesses can also benefit from sponsoring and purchasing advertising via an LED message board attached to an electronic scoreboard. People like to support local business because it not only helps their community, but it can establish a relationship at the point of sale that just isn’t possible in giant super stores or through the faceless internet. Knowing that a business nearby has shown interest and support in a local team, whether it be little league or local high school, can persuade a potential consumer to at least take a look at what may be offered. Appealing to a person’s sense of community involvement is a strong strategy when looking for effective advertising means. Electronic scoreboards simply draw attention, which in many cases, is all a company needs to reign someone in.

Billboards have been a source of exposure for a long time. It was regarded as the most cost efficient medium for advertising for a long while. Even simple billboards have evolved though, utilizing digital technology and essentially turning into LED message boards that play soundless commercials. Unlike sports scoreboards however, there is no guarantee that a person driving down an interstate or through a city will see the board, have time to read it, or even digest the information. In sporting events though, a captive audience is readily available and willing to sit through the same flashing images that a billboard can display, yet fully absorb the information presented and are more likely to understand and digest it. As much as advertising is a game of exposure, it is also a game of understanding. For people to want to buy a product or subscribe into a service, there has to be the knowledge of what it is they are buying and if its something they can use. It is hard to communicate that idea in a billboard that flashes by in a few short seconds.

Electronic scoreboards hold the advantage when considering the most cost efficient way to effectively communicate to potential buyers, saving your business time and money, and most importantly, increasing your potential to succeed.