The era of the electronic scoreboard has surpassed just the need for scores, lights and sponsors, we are in a real time, up to the minute information age and this means scoreboards have to accommodate what the people want. A more recent requirement has been to have live webcasting abilities for scoreboards. The webcast concept has introduced some rather innovative companies that can and accomplish the needs of webcast from venues of all sizes and locations.

Companies that specialize in live webcast are still an attraction for the larger stadiums, mainly due to the expense. These companies offer the highest technology cameras and equipment combine with the links for streaming HD video. If video was the only requirement, it might seem an easier accomplishment, but clarity in audio is also at the top of the list and to get both, you need the talents of a professional company.

The webcast companies have designed an array of offerings which include still shots, videos and the highest quality audio (a must for concerts). They can accommodate dynamic mixes, on the fly, with a density of quality that goes over the charts. The success of the companies themselves has been due to the savvy partnering in the various specialty industries. Webcast must now create a complete look, sound and feel and each of the partner companies can marry their services into one offering.

Webcast in a scoreboard environment must also take into consideration the social media aspect. Today’s FB pages mean that if I ‘like’ your webcast, it will not only be broadcast on my social media page, but also onto the pages of all of my ‘friends’. This can create a viral situation which will make any sponsors that appear in the webcast. This is advertising gold for a sponsor or a promotion.

There are also newer technologies need to be considered, as standard HD is slowly making way for HD/Blu-Ray. This means an update and change in both audio and video for accommodate the ever changing requirements. The companies that specialize in real time webcast have already invested in these technologies – and are planning for the next generational needs. It was only a few years ago that 720p was the standard, now everything is minimally 1080i, with the high resolution need for HD.

The webcast companies are designed to give the best quality all around, whether you are in Philadelphia, Pennsylvania or Paris, France. The benefits of live webcast, combined with a stadium electronic scoreboard offers exposure to not just thousands of viewers, but now, millions of viewers around the world. As we move closer to global communication, webcast combined with the stadium or venue experience requires the expertise of the professional companies that are the can-do and will-do people. These are also the companies that focus on keeping up with the technology demands and stepping up to the plate for what we will all want in tomorrow’s experience. So, the next time you click on a live webcast for your favorite sports team or music concert, you will now be just a little more educated on what goes into it.

Sources:
http://www.telestream.net/wire-cast/customers.htm
http://www.telestream.net/pdfs/customer-case-studies/cas_Ellegy_Matrox_Telestream.pdf