In our digital age, the companies that embrace new technology and learn to apply it to their business structures are the ones who flourish and succeed where the more reluctant companies flounder and fail. The early starts of Microsoft and Apple show a simple demonstration of this ideology working. Microsoft chose to ride the wave of technology and embracing open compatibility and sucking up every bit of possible future success it could, while Apple stuck strictly to its narrow path. While Apple makes far superior products of a higher quality, the price and incompatibility with new technology and lines of thought make Microsoft, and the PC market it thoroughly dominates, the choice for many who like their options.

The same can be said within advertising, specifically electronic advertising. The internet has been a huge medium for investment, with billions of websites and countless ads, but once you step into the real world, away from a computer screen, there are other prime examples of effective electronic advertising. In Times Square, there are huge outdoor LED signs and even smaller electronic signs like the news ticker. These signs overwhelm the viewer with a sense of awe as they stare at these several stories tall flashing electronic signs, taking in the vast array of colors and alternating lights, while having the electronic advertising medium firmly placing the product or service in their mind. Times Square is littered with these electronic signs, and they drastically outshine their older counterparts that rely on large banners and halogen lights to remain visible during busy nights in New York City. Over 500,000 people walk through Times Square each day, about half of them visitors and half employees. That is nothing in comparison to the 10 million people who view shows across the world that take place in Times Square, such as Good Morning America and Fox News. Some signs may show up to 1.5 million impressions a day, which easily makes the area one of the most sought after advertising spaces outside of the Super Bowl.

Not to mention that on New Year’s Eve, some 1 billion people will be exposed to shots of Times Square and the festivities. That is electronic advertising power.

The same effect is also seen on smaller scales, such as sports stadiums, where outdoor LED signs have become commonplace. Many of the electronic signs are built as a focal point for the stadium to focus when not homing in on the game being played, with everyone easily able to view the large scoreboards. Stadium architects and those financing these massive structures realize the potential this has to expose tens of thousands of people to information that they wish to put into the hands of those most likely to appreciate it; the consumer. GEICO will throw up an electronic advertising message on one of these electronic sign displays of a gecko, caveman or the money stack. With their effective marketing approach, most of the current generation can quote their commercial taglines with ease, showing how simple it is to establish company recognition and reinforce the thoughts and memories through effective advertising skills.

Electronic advertising is a way to make the most within confined space. Electronic signs provide a medium where multiple messages can be communicated without requiring an entirely separate space like billboards. With all the other abilities like video and sound to attract attention, its one of the most effective advertising tools a company can take advantage of.

And don’t forget about all the scoreboards we offer here at Electro-Mech: electronic football scoreboards, baseball scoreboards, basketball scoreboards, hockey scoreboards and soccer scoreboards.