The art of branding is a key subject that is taught in every marketing class. However, reading and doing are two totally different things. In the past, if you wanted to create your own branding you had to hire a marketing company. They would use a full staff of experts that included idea people, graphic designers and implementation schedules. For those with a large budget, this would not be a problem. But what if you have very little budget at all? Well, fear not, there is now software programs that you can buy that offer the ability to create your own branding at a tiny percentage of the cost.
Very few people realize that the growth in computer graphics is mostly due to the sports world and a poor economic time. Yes, in the past, when large companies had to be rid of their programmers and designers it just so happened to match the same timing that the planners of the Super Bowl. Thus was born the new era of the high graphics draw of the sponsor/advertisements. In those days, a single ad required months of coding and coordination with a marketing design and concept. After the first successful year, the sponsors realized they have a gold mine by marrying humor, wit and intelligence with their ads.
In today’s software world, we now have all of the expertise of a marketing company combined into a software package that gives you the ability to create your own branding. These intuitive and incredibly flexible programs use whatever art you may have (multiple formats include: jpg, gif, tif, tga, bpm, and png) along with a graphics art package to do everything from animation to logo branding on your electronic scoreboard.
Having a software package that does all of this may be cool, but, not so if it doesn’t offer everything in high quality, high resolution HD. Nothing can bring you down like a well planned ad that turns out to be fuzzy. The new software packages will help to give you high res displays as well as transmission.
If you feel you are a bit weak in the idea area. You might want to bring a marketing person onboard in the initial stages. Hire them in as a consultant to help you with the ideas, milestones and launch, and you can take it from there. A marketing consultant will also bring new things to the table that you may not have thought of.
Seeing results is so much better than trying to describe your graphics abilities. With some of the new software, you can put together sample demo ads to present to potential sponsors. Bring a laptop and wear something professional and present a quality graphic ad that includes their branding in a way that was never before possible.
With the latest easy-to-use software, you are armed with some of the same branding abilities that the big leagues have. You can create your own ads, scoreboard updates and, in some cases, live web feeds for the SmartPhone crowd. The software opens up the world of branding creativity on your own computer.