As our society becomes more technologically savvy – so has the advertising approaches. Gone are the days of the boring billboards that often look tattered after a bit of weather.

Indoor and outdoor message boards have been used for the last number of years and are evolving to attract your eye and interest. In the past, message boards were cumbersome and involved manual intervention with a single static message and the same old advertisers. With the advent of the LED scrolling message boards, the look and feel of the advertising is now sharp, clean and attractive. The message and any changes can be instantaneous. This complies with the type of technology that we are now used to seeing. These clear streaming messages will also attract more advertisers and that brings your business strategy to the next level. Colors and color selections are now and advantage, as well as personalization with team and advertiser logos. The type of sport will depend upon whether the choice is an indoor or outdoor LED scrolling message board. There is one important thing to note: Don’t scrimp when it comes to making your selection. The cheaper boards may offer a lower cost, but, it ends up costing more in the long run with unruly installation, maintenance and repairs. LED scrolling message boards are an investment and a direct reflection of the school and team(s). If the board looks bad in a couple of years, the advertisers will also be less likely to want to be included as a participant.

The business advantages of a high quality LED scrolling message board play out with reliability, durability and flexibility. Working with a company that has a well established history in the message board business is the first step. A consultant from the company should be able to coordinate the best recommendations and customize the look that you want. Technology topics such as: wired or wireless, permanent or portable should be discussed for your team, community and advertising needs. LED scrolling message boards offer new and innovative ways to help you develop a branding for your team. A positive brand will have advertisers knocking on your door as they want to be part of that image. The ease of changing the message is also a consideration. You want the LED scrolling message to become an integral part of the game, with the ability to act and react accordingly. The eyes of your fans will use the message board as part of the game, looking over as they cheer for the next tidbit of information. A well designed, high quality scrolling message board is actually part of the game. From the perspective of the fan – it is their ‘connection’ to the players and the team. From the advertiser’s standpoint, it is a constant reminder of their support. Using the LED to the best of its ability will keep your fans attuned to every nuance. An LED scrolling message board is actually the best investment you can make in creating an environment of excitement that keeps your fans coming to the games.