In the world of advertising the key priority is capturing the audience attention with a message that will be converted into a sale. Intense studies are done on demographics, generation appeal and the pitch. In today’s advertising market, there isn’t any historical comparison to the excitement of advertising on a full color LED display.
Marketing companies, sponsors and advertisers are using the power of the LED display everywhere we turn. The availability of streaming, high quality feeds to billboards, cell phones and computers is unprecedented. We have a generation that is growing up without any knowledge of life without a computer. The full color LED display, along with the unique advertising messages, has become the norm.
Full color LED offers the various color nuances and clarity that create an experience. From a technical standpoint, we can now see video inputs from cameras and DVD players in a variety of composites, the synchronization of total audio with the addition of true pitch sound matrices. We can import all types of file formats so that we view real time pictures with the sharp colors of the original moment.
LED offers a better technology from a longevity and green standpoint. The technology is not only far superior but lasts longer. Less electricity equates to a better green footprint.
Advertising has taken advantage of the quality and turned the advertising message from the boring to the addendum to the story. We are seeing fewer commercials that we turn away from, and more that are using the full color LED display for witty and smart methods to sell a product.
The advent of the LED display has taken the message to a whole new level. A variety of sizes and abilities are available for all kinds of venues. Small to huge, indoor to outdoor, permanent to mobile. These variations have given every advertiser or sponsor the method to show their wares, with the general public clamoring for more. The Japanese were the first to see that these high quality messages assault (in a nice way) the senses. Everywhere you go in Tokyo, there is a full color LED display commercial that draws the attention and adds its message to your mind.
Advertising on the full color LED display simply POPS the message. The human eye is drawn to the incredible array of colors; our ears listen to music and hear the commercial story. Quality marketing companies are being hired to create new and inventive ways to present an advertisement away from the boring and towards the buying consumer. The full color LED ads have brought us to a new level of attention, and advertisers couldn’t be happier.
With the continued computer technology research and development, the future of the LED advertising experience will probably include 3D and full sensory. Viewing an ocean breeze and actually smelling the salt waves, watching a rainstorm and feeling the raindrops on our skin; experiencing a lush tropical scene with the warmth and scent of the flowers. We can look forward to a world where what was once thought to be the stuff of science fiction stories is closer to reality.