Advertising is an industry that plays a very large role in modern culture. The origins of outdoor advertising can be traced back to the Egyptian times, when the local laws were posted on giant obelisks. Since then, the advertisement billboard has evolved considerably in not only intent but also technology.
The advertising billboard is a cornerstone in the advertisement industry and its countrywide use can be seen everywhere in major cities from highways to the suburbs. The introduction of the LED has brought us to the development of the LED billboard. With bright lights and catchy slogans or images, consumers all across America are being captured by the shiny new and pretty products offered by various companies.
During the early days of America, the only form of outdoor advertising was hand painted signs that were put on fence posts or walls that advertised horse feed, rheumatism pills, and other necessities of the day. With the advancement in print technology, Jared Bell was able to produce the first large outdoor advertisement posters for the circus that were more than 50 feet tall.
During the 1900s, the advertisement billboard exploded and became standardized as major manufacturers such as Kellogg, Coca-Cola, and Palmolive began mass-producing these structures for nationwide use. The billboards were even used to promote public messages as well as increase mobilization during times of war.
The LED billboard found its way into the sports world and totally transformed the experience that fans had in the stadiums. Fans were no longer coming to a dingy looking wooden board with numbers on it, but a new bright and moving light display that captivated the crowd during every score made in the game.
The use of the LED billboard turned into more than just a scoreboard for the sports industry, but a way into the advertisement billboard industry. What better opportunity for advertisers to reach crowds than during their favorite sports game on the second most watched object next to the game itself? Sports fans are amazed by the images and lights that tell them to go buy nachos or have a beer. Major concession companies like Coca-Cola, Budweiser, and many snack companies utilize the advertising billboard by lining up their ads all along the walls of stadiums and roadways. The football stadium experience would certainly not be what it is today without the advertising billboard or LED technology used in them. Fans are entertained on a new level as well as being influenced to buy their favorite snacks and drinks.
The LED billboard is beneficial to everyone. Millions of dollars are spent in constructing these advertisements and even more millions are made because of them. There is no stadium owner that wouldn’t invest in the advertising billboard industry. Not only will more business be brought to them from product companies, but also, consumers will spend more as a result of the ads that fascinate and stir their interests. So vital to money-making is the advertisement billboard that there are millions of them in our stadiums, on our highways, and around every street corner of our cities. The advertisement industry has become a part of the American culture.