The key to successful advertising is knowing your target audience and timing, timing, timing. Sports scoreboard and billboard marketing can be one of the best (or worst) investments, depending upon your message and timing.
Sports marketing is a completely unique concept in that the advertiser has a trapped audience for the duration of the game. Typically that can be from two to four hours, which is unlike any other form of advertising. While our society does not readily accept commercials on television, we are far more receptive to advertising from sponsors at sporting events. This can quickly turn sour if the advertising is mismatched or timed badly.
Continue reading “Top 10 Scoreboard and Billboard Costly Advertising Mistakes to Avoid” →
Posted in AdvertisingTags scoreboard, advertising
Advertising and sponsorship helps to pay for the cost of the stadium, the teams and to keep the price of the tickets for each fan to a lower rate. Without advertising, there literally would not be any games or at least anything that the average person could attend.
Marketing and advertising is a critical part of the overall sports stadium and team support. Advertisers and sponsors know that they have a trapped audience to pitch their name and brand and that most of the fans are not only in a spending-mood, but appreciate the sponsors that take care of their favorite teams. The cost of building and maintaining a stadium is never covered in the price of the average ticket, but through the income that they receive from advertisers. It is a symbiotic relationship that assists in keeping a balance.
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Posted in AdvertisingTags scoreboard, advertising
NFL games are undoubtedly one of the top attendance sporting events around the country. With thousands of attendees and fans paying top dollar for tickets, it is no wonder that sponsors and advertisers consider these to be some of the premium venues for the year. The most well-known brands, and names vie for attention with imaginative marketing campaigns, all geared to get the fan to buy their products and spend money. Their marketing message does come at a price, as these are some of the most expensive advertising campaigns in existence.
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Posted in AdvertisingTags advertise, sport advertising
Advertising is a huge market that can make or break your marketing. The world of advertising has come a long way, with much of the analysis now being converted into more of a science. Billboard advertising is one of the oldest forms and therefore has a lot more data to show if a decision is a good one for the right return on investment (ROI). If you are considering billboard advertising, here are some easy summaries to help guide your decisions.
Continue reading “Billboard Advertising: Cost per Thousand Viewers” →
Posted in AdvertisingTags billboard, advertising
Let’s face the facts, everyone is on a budget when it comes to choosing an electronic scoreboard. In most cases, there is quite a group of people involved in watching over the money spent and the decision is often based on investigation and results supplied by just a few individuals. The pressure may be on to purchase the cheapest electronic scoreboard, and sometimes that means looking at those made in China. But buyer beware. There is a massive downside to buying a cheap scoreboard from a foreign country that could cost you a lot more in the long run.
Continue reading “Why it's Better to Buy Scoreboards Manufactures in the USA Instead of Shopping for Scoreboards Made in China” →
Posted in AdvertisingTags scoreboard, Electro-Mech
When you have thousands of people gathered in an open outdoor venue, surrounded by a lot of metallic objects, it can be a recipe for a massive weather disaster that could potentially kill hundreds. This was a topic of discussion at the University of Maryland for NOAA’s lightning and safety workshop. Based on the lightning strikes that hit and killed over fifty people in two different arenas in India and China, decisions needed to be made on protecting fans and players during some of Mother Nature’s most volatile weather.
The science of lightning can be complex, as lightning bolts can hit in a range of over ten miles from the main storm and can measure at 200,000 amps, 300,000,000 volts with a heat measurement at over 60,000 degrees Fahrenheit. Lightning explodes concrete out of sidewalks, blows out bricks and devastates large trees. The threat for sports venues is real and the group needed to develop a method of protection for outdoor venues.
Continue reading “Lightning and Severe Weather Warnings Broadcasts on Scoreboards” →
Posted in AdvertisingTags scoreboard, weather warning
Technology is racing by at a lightning pace, with consumers demanding bigger, better, flashier and more pizzazz. Sports fans seem to be at the core as they want to experience in-stadium with the same glitz, glamour and color that they get on their home sets. Manufacturers of video scoreboards have kept pace with the requirements as they bring sports enthusiasts off the couch and into the stadiums with scoreboards that create the wow-factor. The list may change as competition increases, but here are some of America’s top video scoreboards.
One would think that the top ratings for electronic scoreboards in sports might go to football or baseball, but in reality the top three in the country are dedicated to automotive and horse racing.
Charlotte Motor Speedway in Concord, NC is home to the NASCAR Auto Racing. Their video scoreboard measures 16,000 square feet.
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Posted in AdvertisingTags scoreboard
It seems that sports enthusiasts are never satisfied with the size of their favorite stadium electronic scoreboard, and manufacturers in the U.S. are stepping up to the plate to bring the fans what they want. Whether college or professional, the scoreboards are getting bigger with technology to wow the viewers. Competition is fierce, and the list is ever changing for the winner of the top biggest scoreboards.
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Posted in Scoreboards TechnologyTags electronic scoreboard
Audi made an executive decision that is destined to put them in the hall of fame for genius advertising. The method to their madness involved the understanding that Americans love cars. So their marketing people got together to create a plan to bring together the love of soccer, World Cup broadcasting, the biggest electronic scoreboard ever created and….cars.
Continue reading “Audi Creates the Largest World Cup Scoreboard with 28 Cars” →
Posted in SoccerTags scoreboard, world cup
I don’t think any of us have a real grasp on the amount of money that is invested and spent in the marketing, advertising and promotions for the World Cup. Each year, FIFA, has a list of partners and corporate sponsors that are some the major big bucks behind the scenes. But the rest of the marketing dollars total into the billions.
In 1984, a World Cup sponsorship jumped from $2,000 to $16,000 in 1996. The major sponsors for that game were Coca-Cola, McDonalds, and Adidas. The sponsors count on the millions of viewers, but the hosting cities also count on the huge influx of fans that will show up to attend and spend. An example is the 1994 World Cup, held in the U.S. This generated $623 million in economic profit for the area. Compare that to 182 million for the Super Bowl.
Continue reading “Marketing and Money in an Advertising Presence at the World Cup” →
Posted in SoccerTags scoreboard, world cup
FIFA established their international competition for soccer in 193, with the games being played every four years. There were two exceptions: due to World War II, the 1942 and 1946 games were not held. Whether you all it soccer or football, the World Cup games have been a frenzy of international excitement, comparable only to the Olympics.
There have been nineteen tournaments held and of these, seventy six nations have participated in the games at least one time, with twelve making it to the final match and eight announced as winners. Over the years, the World Cup has made some major transitions from a more subdued game to a complete world championship competition. Different countries vie for the honor of being the host country for the World Cup and it is considered an important national treasure to be selected as host.
Continue reading “The Soccer World Cup Winners Throughout History” →
Posted in SoccerTags scoreboard, world cup, soccer
If anyone was following the World Cup games (and who wasn’t), you may have noticed a drastic change in everyday life. Social media feeds were a blaze with updates, images and favorite team members and business was not quite operating in the same way. USA fans made a quantum leap in the support of their teams and life will never quite be the same.
If you work in an office and that office has a video screen, it might as well be the electronic scoreboard at the World Cup games. IT specialists were busy rigging up the best view for the most staff members and conference rooms quickly became sports bars. Snacks, food and drinks were added to former display tables and even the CEO’s were spending way more time viewing the games than doing work.
Continue reading “USA Fans Jump on the Bandwagon to Support the Teams” →
Posted in SoccerTags scoreboard, world cup
