As you move into the world of sports scoreboard advertising development, you will quickly realize that you need the help of others to make your creative genius come to life! This is indeed a case of “it takes a village”, as you will need to enlist the assistance of a number of people and marketing concepts for the total success of your endeavor.

The first people that you need to look to are your internal resources. These can include Booster Clubs, Alumni, students, faculty, friends and family. These are the core groups that will often be the most receptive. Booster Clubs and Alumni already have the experience and the local business contacts. A meeting with both groups will enlighten you on the most successful campaigns as well as the most receptive sponsors. In many cases, the rest of the group is often readily available and sometimes eager to help. You will find that they are the group that needs direction, so it’s advised that you set up a plan before you start talking with them.

Establishing a plan to get the message out is fairly easy. Create categories that you will need and then you can assign the duties to the various volunteers. The duties list can include such topics as: social media posts, creative artists and graphic designers, tech crews and those with equipment and technologies to help in the sports scoreboard advertising creation. Once you have a main group that will handle some of the responsibilities, set aside times for meetings and updates and coordinate with topics lists on a simple excel spreadsheet for updating and sharing with others.

There are many marketing ideas that you can use that complement the scoreboard advertising. These concepts enhance the excitement of the advertising. Ideas such as sports t-shirts, tumblers, over door banners and even prizes will make a sponsor a lot more receptive when they know their company logo will be seen before, during and after the game. If you are doing live feed camera shots during the game, prize winner announcements are always popular. This brings a level of interactivity from the crowd which equates to advertising that they will remember.

Learn to delegate. Once you have a founding core of people to hold the responsibilities, let them accomplish the duties and offer updates. The group meetings can include conversations about hurtles that have been encountered and how to overcome them, but delegating is the key to success. People will give 120% when they know they aren’t being micro-managed. Brainstorming allows fellow members to offer input and ideas often grow into fruition.

Set a calendar of expectations. Getting all of the work done for sports scoreboard advertising usually involves a short amount of time for completion. Each member of your team should be aware of an ETA for the various pieces they are responsible for and the deadlines that are faced. Enlisting the assistance of others, both in and outside of the team, will help to keep everything on track.

Once you have the experience of reaching out to your peers, the community and internal support groups, you should be able to maximize each of the new scoreboard advertising projects. You will have the groundwork in place and this will save time, money and energy for the future endeavors.