We are a society that is connected in more ways than ever before and are accustomed to instant notification, within minutes (if not seconds) of something happening. Sports scoreboard advertising is making use of the complementary formats to entice sponsors as well as fans.
There are a variety of choices and options that you have when thinking about scoreboard complementary services. The most popular has been a streaming live feed via website broadcasts. This requires that you have the camera equipment, editing software and a web tech that can not only link the live feed video, but focus in on the advertising spots. Make sure you have the support of the school or organization web master. This individual is responsible for all content and will need to be an integral part of the project. The massive popularity of smartphones offer an enhanced ability for live view and will be an enticement for sponsors as their advertising message will reach an even larger audience. If you are experiencing financial problems and have the talent but not the equipment, you can talk to sponsors to assist in helping with the technology as part of their program. Adding their name and logo in recognition of their additional sponsorship level will offer an additional advertising and marketing opportunity and elevate their position in the community.
Social media has become the mainstream of communication with all ages. No longer just a method for the younger generations, baby boomers are adopting social media at a higher rate than any other group. Understand and use this information to your advantage to complement scoreboard advertising. Enlist a group of volunteers to work on the school or organization FB page, as well as Twitter or Pinterest. Develop a marketing plan of teaser ads, information updates and links that can be offered as part of a sponsorship level from a local business. Develop campaign projects for each level, with a launch schedule.
Mobile apps are becoming common place and your school or organization may have one. If so, this is a perfect opportunity for sponsorship through a news and information area as well as potential registration for prizes. Each should be tied to a sponsor that is part of the sports scoreboard advertising programs. Sponsors can also offer coupons that include a code that includes in-store discounts or free offerings. Not all mobile apps have these abilities, so you will need to confer and coordinate with the individual(s) responsible for your school or organization mobile app. The return on investment on this side has been growing exponentially, and may involve additional investment to create a flexible mobile app for future uses.
Engaging the community and your peers in developing complementary sports scoreboard advertising will blend all of the technologies together to appeal to the customer of the sponsor whenever and wherever they are. This is part of the global advertising veil that is being used by everyone and will add extra value to sponsorship and support. Many of the tools are inexpensive or free and this will increase the profitability.