Video creates a powerful connection to the viewer and accelerates the sales process for your sponsor. Statistics show that consumers that watch video are 144% more likely to buy a product or service. These are incredibly important mantras when you a considering video for your electronic scoreboard. You might be in a situation where you think you have limited technology tools to make the kind of powerful video you think that you need. There are some shortcuts and special hints that can help you on your video journey to help make your presentations look like the pros.

One of the easiest ways to create a video is to turn PowerPoints into a video and with narration. Through the use of high level graphics your slides can be visually exciting and you can add narration for the final touch. When done, you simply save as a video (.wmv format). The resolution on the graphics via PowerPoint are excellent and they can be easily played on a pc or laptop as well for demonstration purposes.

If you have selected to use the more traditional movie camera style video for your electronic sports scoreboard, you will want to use some of the video software tools, such as: TriCaster, vMix, Wirecast or Casper CG. The editing tools in the programs allow you to increase resolution through the use of such features as: zoom or an easy focus tool. Lighting and shadowing adjustments can be made to enhance particular frames that may need to be cleaned up.

There are other software programs such as ParticleIllusion that offer some shortcuts in transitioning a standard low res video into a high res HD video. Programs such as these usually use frame overlay techniques that give the illusion of high resolution with an existing video.

You may be so limited in technology that you find you only have an iPhone or iPad. A software program called Hammersmith should be a good investment, as you can film the video and have it ready to share in less than ten minutes. This is also available in a mobile app, for easy convenience.