There are many variables on the topic of electronic sports scoreboard advertising and you will need to examine each one to accommodate your abilities and the requirements of the sponsors. The technology of today offers easy to use software that is available to the non-professional, and yet brings the look and feel of a professionally designed presentation. Video has been proven to not only attract but maintain the attention of the viewer over static and slide show options and brings additional repeat sponsorship.
Video software packages are now available at reasonable costs so that you can be a pro at video advertising. The technology can be pc or Mac and software such as TriCaster, vMix, Wirecast or Casper CG includes editing tools to use multi-camera sources, lighting adjustments, pixel definitions, and Auto HD. These are important factors to create the highest quality advertising.
Additional considerations for video should include whether you are going to do streaming live feed to a website. Today’s connected society wants the choice to view wherever they are, and website feeds can also be added to social media or as smartphone downloads. Quality, clarity and sound of ultimate excellence are important to the viewers and an absolute must for the sponsor. These are excellent advertising opportunities for the sponsor, so that their ad is seen and viewed by a larger audience. Offering a sponsor the ability to post their video on YouTube will also give them an option to add the link to their own company website.
The right software selection for your scoreboard advertising should include ad-hoc change options for the indoor or outdoor venue. These changes can include accommodations for poor or high lighting through the use of higher or lower definition LED pixel clarity as well as audio adjustments for wind and noise. These are high priority topics when you have included a streaming live feed so that the viewer can see and hear the advertising you have worked so hard on, without interference.
You might ask why should additional time and effort be placed on these variations? The answer is that the sponsor is the final judge on the success of the sports scoreboard advertising and its potential additional options, such as live feed and downloads. The purpose of the ad is to encourage viewer retention and ultimately cause an uptick in visits and/or sales for the sponsor. To the advertiser this is a measurable concept of success and will be a major consideration for continued sponsorship. A success can equate to higher dollar volume for the sponsor as well as potentially more income for your school or organization for repeat sponsorship. The coined phrase ‘the devil’s in the details’ relates to the final presentation.
It’s recommended that you test your advertising in every environment possible and not just rely on the computer screen. You and your team will be devoting time, effort and creativity in the design and implementation of your video advertising for your electronic scoreboard and want to ensure that the achievement will result in a complete success.